Cebu Pacific Airlines is a low-cost airline based in Pasay City, Manila, Philippines. It is one of the Philippines’ national flag carriers, and currently the country’s leading domestic airline. Cebu Pacific is the leading domestic carrier in the Philippines and operates the most domestic destinations, flights and routes and has the youngest fleet. It operates scheduled domestic and international services. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport, Francisco Bangoy International Airport and Diosdado Macapagal International Airport.
The airline is wholly owned by JG Summit Holdings and has 1,182 employees (as of March 2007). It is a subsidiary of JG Summit Holdings, controlled by the Gokongwei family – one of the richest Filipino-Chinese families based in the Philippines. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit.
Cebu Pacific Company Information
Juan’s upon a time…
…in March 1996, Cebu Pacific entered the market with a promise to give “low fare, great value” to every Juan who wanted to fly. After offering low fares to domestic destinations, Cebu Pacific launched its international operations on November 2001 and now fly to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. In short, destinations, where one can go shopping and sightseeing!
To get every Juan to more places everyday, Cebu Pacific operates a fleet of 21 Airbus (10 A319 and 11 A320) and 8 ATR 72-500 aircraft, the youngest fleet in the Philippines. With the completion of the re-fleeting program, Cebu Pacific’s capacity has doubled.
Cebu Pacific offers the lowest year round “all-inclusive” fares for its domestic sectors while it continues to sell Go Fares – providing the lowest year-round fares in all its international destinations. Cebu Pacific remains to be the pioneer in creative pricing strategies as it manages to offer the lowest fare in every route it operates. Go Fares are not promotional and are exclusive of surcharges and government tax.
Cebu Pacific is not just the leader in low fares but also in innovation and creativity! Cebu Pacific is the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience with Cebu Pacific, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining inflight magazine – Smile.
Cebu Pacific also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience. On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-travelling public has come to expect from Cebu Pacific.